Merch Booth

Hank Williams Jr. at the Chumash

I’ve been a sucker for music merchandise ever since I walked away from my first concert in one of those Rolling Stones lips and tongue T-shirts. So when I heard that Hank Williams Jr. was coming to the Chumash Casino on Friday, August 4, it wasn’t just the chance to hear the man’s music that got me excited, it was the allure of his merchandise.

The beauty of Little Hank is that he knows his demographic. In addition to the standard fare, the Hank Williams Jr. merch booth boasts BBQ sauces for every occasion. Feel like going hog wild? Fancy putting a tear in your beer? Hank Jr.’s got you covered. And when you’re basting up a beast with one of his numerous sauces, why not complete the picture by strapping on a Hank Jr. bandana while you down a shot of bourbon from one of his “Women I’ve Never Had” shot glasses? Junior even has his own cinnamon mints to freshen things up afterwards.

If culinary fineries aren’t your thing, then maybe you should browse his impressive range of decorations. Perhaps you’re looking for a car tag for the front of that new truck? Then you can’t go past his “Lone Wolf” plate that bares the image of a wolf along with a couple of pistols. If you’re a real fan of guns—and let’s face it, what self respecting Hank Jr. fan isn’t?—then the Hank Jr. gun rack should be fixed firmly in your sights. My only disappointment with this item lies in the fact that it only holds one gun.

And when Hank III rolls his wares into Ventura’s Majestic Theatre later this month on August 28, bet your Hank Jr. suspenders that I will be there also. I can’t wait to see where the family destiny is heading.

—Brett Leigh Dicks

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