In an era of diminished expectations for hiring and ongoing efforts to establish the “new normal” in human resources, one Santa Barbara company may have the right product at the right time. Social Intelligence Corporation, founded in April by entrepreneur and software designer Max Drucker, offers employers a way to evaluate job applicants based on their social media use that’s fair, consistent, and legally defensible.
Hiring Today Requires Social Intelligence
Company’s New Service Offers Social Media Screening for Employers
Friday, December 17, 2010
In an era when virtually everyone has a Facebook profile, and pictures taken at parties have a way of finding new and unintended audiences well after they have been forgotten by the people in them, Social Intelligence promises to render the shifting social media landscape into a level playing field. Although Social Intelligence has been portrayed by some in the business press as a kind of “Big Brother” service intent on digging up every last bit of social media dirt, Drucker maintains that, in fact, his company is in the business of making it possible to still put one’s best foot forward online without taking all the fun out of Facebook.