Who doesn’t want to know what might be best for them? Unless it’s our parents talking, we often crave advice in life. Always, we are plagued with tough decisions: less filling or more flavor? Boxers or tighty-whities? It’s tough out here. Fortunately, The Santa Barbara Independent can supply clear instances of the best things in 168 aspects of the Santa Barbara experience.

How, you ask? We reached our sure-footed knowledge with a complex and pseudo-scientific method of polling our readers, who, in long ballot formats, snail mailed or electronically transmitted us their carefully considered opinions of such weighty matters as best beach and chiropractor. Some of the reader favorites, such as White’s Pet Hospital, have been in business for almost a century; while others, like The Lark, ride on a crest of newly discovered fame.

Our part in the plot to make your life worry-free is to publish these glowingly endorsed businesses, services, and, well, beaches. And put them up for you to clearly see, radiant with the best light of truth we can manage.

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