Bagel Café manager Jacob Root

Caitlin Fitch

Bagel Café manager Jacob Root

Bagel Café’s Quarter-Century of Success

Isla Vista’s Beloved Breakfast Joint Declared a Top Spot in the Country

If 25 years of steady success weren’t already enough of an accomplishment, Isla Vista’s beloved Bagel Café was also just named by Spoon University as one of the best college town breakfast spots in the country. That popularity can be confirmed every weekend morning by the line that runs from inside the small Trigo Road restaurant out onto the sidewalk during the crucial brunch hours, full of students carrying on a breakfast tradition that’s older than most of them.  

The café’s owner is Doron Friedman, who moved to California from the East Coast at the age of 21, seeking to open a bagel joint. He believed Isla Vista was appropriately suited for his venture because it felt like a “real” college town — as Friedman explained, “insulated from the rest of the world.” Furthermore, he found West Coast universities to be amusingly deprived of quality bagel cafés.

So from the beginning, Friedman pledged to make bagels that are the “closest thing to New York and to the old-fashioned way of making bagels.” Today, his bagels are of such reputed quality that they wholesale throughout Santa Barbara. “Before we even open our door, we sell a thousand bagels,” he explained.

But it wasn’t that way at first. “Nobody would take me seriously because I was 21 years old,” said Friedman, who was very nervous in those early days. “I was pretty much on my own.” But he powered through. “I just gave a lot of love and hard work into that place,” he said. “Kindness and integrity are the best way to run a business.”

Soon, Bagel Café was infused with a kind of culture that rose into the hearts of Isla Vistans. “[It became] a cool place with good food where everyone likes to hang out,” said Friedman. “There’s music playing and no pretension. That’s the way we want to be. We care about being in Isla Vista. We love the community.”

Since starting Bagel Café, Friedman has also founded two tech companies, one of which he still runs. But Bagel Café remains “my first one, my baby,” he said. His favorite aspect 25 years in? “To still see familiar faces and know that people are still coming,” he said.

As to his personal favorite on the menu? He likes the melts, specifically The Big One, Super Emma, and Leadbetter, a bagel with tomato, onion, lettuce, turkey, and melted swiss cheese.

Bagel Cafe

6551 Trigo Rd., Isla Vista, CA
805-685-7114. More Info

6551 Trigo Road, Isla Vista; (805) 685-7114;

To submit a comment on this article, email or visit our Facebook page. To submit information to a reporter, email

Be succinct, constructive, and relevant to the story. Leaving a comment means you agree to our Discussion Guidelines. We like civilized discourse. We don't like spam, lying, profanity, harassment or personal attacks.

comments powered by Disqus
event calendar sponsored by:

Montecito Residents Piece Apart New Flood Map

Despite objections for individual parcels, officials say map will stand.

California Hits an Emissions Landmark Four Years Early

Achieved greenhouse-gas pollution reduction to 1990 levels in 2016.

192 Bridge Work Update

Delays expected as utility lines are replaced.

Goleta Target Store Confirmed

Set to open at Kmart location in 2019.

County Fire Chief Calls for More Fuel Breaks

Peterson wants to create a continuous front-country line from Montecito to Goleta.