Redbox Offering Video Game Rentals
Redbox Expands Video Game Rental Test in Santa Barbara
Redbox announced today it will now feature video games in addition to new release DVDs and Blu-ray Discs® at select redbox® locations throughout Santa Barbara, Calif., beginning October 18, 2010.
The addition of video games to the popular redbox kiosks in the Santa Barbara area is a test designed to gauge consumer interest in video game rentals. Santa Barbara-area redbox consumers now can rent a variety of video games from the top platforms, including: WiiTM, PLAYSTATION® 3, and Xbox 360®, for $2 a night plus tax.
“Video games are growing in popularity, with game enthusiasts across all generations embracing them as part of workout routines, family nights and personal entertainment,” said Mark Achler, senior vice president of new business, redbox. “Santa Barbara consumers will now have convenient, affordable access to the latest games at about 58 redbox locations throughout the market during our test.”
Halo®: Reach (Xbox 360), NBA 2K11 (Xbox 360 and PLAYSTATION 3), New Carnival Games (Wii) and Dead Rising® 2 (Xbox 360 and PLAYSTATION 3) are among the video game titles now available. The number of video game titles and copies will vary by kiosk and location with new games being added each week. Local residents can visit www.redbox.com/games to see a current list of games offered by redbox. Then, once at the kiosk, users access the touch screen display to determine which titles and platforms are available at that particular location.
Redbox consumers can rent games at approximately 58 convenient locations in the greater Santa Barbara-area, including select Circle K, 7-Eleven and Supervalu-Albertsons stores, among others.
Redbox Automated Retail, LLC, a wholly-owned subsidiary of Coinstar, Inc. (NASDAQ: CSTR), offers new release DVD and Blu-ray Disc rentals through its network of conveniently located, self-service kiosks. Redbox has rented more than one billion movies and is available at more than 24,000 locations nationwide, including select McDonald’s restaurants, leading grocery, drug and convenience stores, select Walmart locations and Walgreens locations in select markets.
