Direct Relief Wins Drucker Award for Nonprofit Innovation

Direct Relief International, a Santa Barbara, Calif.-based humanitarian organization that provides essential medicines, health supplies and equipment to improve the health of people affected by poverty, disaster and civil unrest, is the recipient of the $100,000 first-place prize—an award made possible in large part through the generosity of The Coca-Cola Foundation.

The award recognizes, in particular, Direct Relief’s aggressive adaptation of information technology to better meet its mission. Specifically, through ongoing work with its network of healthcare providers worldwide, Direct Relief has built a commercial-grade IT system that has enabled a more precise, more targeted, more efficient and more expansive flow of donated medical goods to nonprofit healthcare facilities in more than 70 countries and across the United States. This innovation has resulted in an array of specific features for improving inventory management, warehousing, ordering and distributing goods.


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