Rub Wine on Your Skin?

It’s widely believed that a daily glass of red wine offers all sorts of health benefits, but a new company in town, Vine Vera, wants you to apply the good stuff directly to your skin. A skin-care line that claims to harness the age-defying properties of an antioxidant found in wine grapes called resveratrol, Vine Vera recently opened its first Santa Barbara outpost on the corner of State and Figueroa, where sales reps are steadily passing out samples.

Touting resveratrol as a miracle ingredient that “helps slow the aging process and retain a timeless youthful appearance,” each of the company’s eight skin-care collections targets a specific concern and is named after a different type of wine. For example, the Vine Vera Merlot collection provides deep hydration, the Moscato line is aimed at sensitive skin types, and the Chianti products are for recovery and revival.

The products are quite pricy, costing as much and even more than a bottle of world-class wine: $126 for a 1.69-fluid-ounce bottle of the Moscato cleanser, for instance, with creams and masks extending into the $300-$500 range. Entire collections start at $888 and run all the way up to $7,000 for the Cabernet Collection.

Now the only question you need to ponder is, would you rather drink your daily dose of resveratrol or dab it on before bedtime?

See vinevera.com