Join Carr Winery and more than a dozen other Haley Corridor wineries, breweries, and retailers for a moving party on June 15. | Credit: Matt Dayka

A decade ago, they tried SoCo, for “South of Cota.” Then came the Lagoon District, for the dried up lagoon that gave Laguna Street it’s name. And now, this warehouse-laden neighborhood to the east of downtown is coalescing under the name “Haley Corridor” when more than a dozen business owners throw a moving party at their tasting rooms, breweries, and retailers this Saturday, June 15, 5-9 p.m. 

To me, “Haley Corridor” rings with enough existing identity and meaning that it might stick, as Haley Street is the dominant cultural hub in those parts, which also include stretches of Salsipuedes and Quarantina streets. But naming the area is the last thing on organizer Ryan Carr’s mind, as he’s just trying to stir up attention for the now-bustling area, once known more for prostitutes and petty crime than pours of pinot noir and pressed juices. 

“We aren’t trying to define an area and call it Haley Corridor,” said Carr, who moved his winery and tasting room from the Funk Zone to Salsipuedes Street in 2007. “We just wanted to highlight the fact that it’s not just a one-way street that gets you from State to Milpas or the freeway. It’s become a really nice retail thoroughfare.”

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