Zen Cannabis founder Jeremy Zachary is making the largest, most potent (more than 100 pounds of cannabis flower with 4.2 million mgs of THC in a 9′x4′, 420-pound bar), and most expensive ($42,000) infused chocolate bar ever to celebrate 4/20 | Credit: Scott Vo Photography

April 20, or 4/20, is the day to celebrate the most un-Hallmark of holidays, whose oft-debated origin story is most often attributed to a group of Northern California high school kids who, in 1971, caught word — or maybe wind — of a secret cannabis grow in the woods near their school. They gathered at 4:20 p.m. every day to search for the mythical grow, which they never found. But 4:20 eventually morphed into the toking hour, a catch-all term for weed, and a code that it was time to smoke.

These days, especially with legalized cannabis, from special sales and promotions to festivals and Friendsgiving gatherings of all sorts, there are lots of ways to celebrate 4/20. One of the most creative I’ve heard about is Zen Cannabis’s Guinness Book of World Records–level quest to create “The Big Zen,” which, weighing in at 20 pounds using 100 pounds of flower and 4.2 million milligrams of THC, makes it the largest, most potent, dominantly dosed, and most expensive cannabis chocolate bar ever made.

Credit: Scott Vo Photography

To carry the numerical significance of the holiday even farther, the nine-foot-by-four-foot bar retails for $42,000. A potent endeavor on every possible level, at the Zen “Cannafactory,” the Big Zen operation will take 360 hours with 12 people whipping the mega-bar up six hours a day.  

The Big Zen team could not be more fired up about this record-breaking, landmark feat, said Special Projects Manager Evan Senn. “It’s not every day you make history, and we’re doing it here in Oklahoma City! We’ve put a secret twist on our signature Zen chocolate bar recipe and supersized it to create the Big Zen bar.”

I got to taste a non-supersized sample of the Big Zen and it was indeed delicious, as promised. 

See zencannabis.com/ca.


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