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PRESS RELEASE / ANNOUNCEMENTS Monday, December 5, 2011

Santa Barbara startup to Unveil Simple Platform for Creating Mobile Data Apps

Local tech startup dataPreneur to host a free event Tuesday at the Santa Barbara Library


On Tuesday December 6th, local tech startup dataPreneur will host a free event to unveil technology it believes will help to change the way ordinary people use data in their daily lives. The free event is titled “How to Become a Datapreneur” and will be held from 6:30 to 8 p.m. in the Faulkner West Conference Room of the Santa Barbara Library, 40 E. Anapamu Street. RSVP is required (see below).

“The term ‘data’ has this kind of tech-geek aura about it,” says dataPreneur co-founder and CEO Blake Beltram, “We’re out to change that. Data actually becomes ‘cool’ once you care about the data, once you can navigate it, and once you can get it quickly and easily on your phone.”

It’s more than just startup talk. So far, dataPreneur has helped to create and deliver mobile data apps (it refers to them as datAPPs) for local commercial real estate, local high school and college sports, a local AYSO league, a local political campaign, college textbooks, and even a music session-tracking app for a non-profit.

“Our focus up to now has been to start local, in house, with the data and people we know best, to show how datAPPs work and how easy, useful, and even practical they can be – like helping a soccer mom find the right field at Girsh park,” says Beltram. “Now we are basically opening the technology up to local entrepreneurs to see what they can do with it. It’s like, ‘Hey, making a mobile app doesn’t have to cost tens of thousands and take three months, you can have one live next week.’ Soon we will introduce the platform to the rest of the world, but for now Santa Barbara gets first crack at it.”

While the “datAPP” interface is indeed simple to navigate, the underlying technology is what dataPreneur says is its “secret sauce” that not only makes datAPPs extremely powerful, but will give them a clear advantage when the inevitable competitors arrive on the scene. The proprietary technology, which can parse a million records in about a second, was developed over a five year period by local tech company Simpler Systems, which co-founded dataPreneur with Beltram at the beginning of 2011.

Simpler’s success comes from employing their technology at what is essentially the enterprise level, whereas dataPreneur is focused directly on the consumer app market. But Rick Schaffer, founder of both companies and the man behind the curtain when it comes to the technology, sees a common thread between the two: “With both companies it comes down to simplicity, power, and ease-of-use,” says Schaffer. “Technology, at its best, appears simple and almost effortless to the end user. What most people don’t understand is just how much effort goes into getting to that point.”

And that can be a double-edge sword when launching a startup like dataPreneur.

“Sometimes I feel like it’s 1992 and I’m showing people the Internet for the first time,” says Beltram. “I’ll show someone how to look up something with a few taps on an iPhone, something they otherwise would spend hours looking for, and they’ll say, ‘That’s really cool, but where can you really go with this?’ And I’ll say, ‘Where can’t you go with it?’ It’s like saying in ‘92, ‘Where can you really go with this World Wide Web thing?’ Everywhere! Data is still the great untapped well of the information age – it runs our lives, it’s everywhere, and yet we still mostly can’t get to it, navigate it, or use it in practical ways in our daily lives. Well dataPreneur has a platform to help change that. Now we just need the Datapreneurs to get onboard.”

Free Event:

How to Become a Datapreneur

Tuesday, December 6, 2011 6:30-8:00PM

Faulkner West Conference Room – Santa Barbara Library

RSVP Required – Visit www.datapreneur.biz

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