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PRESS RELEASE / ANNOUNCEMENTS Thursday, June 16, 2011

Ideawork Studios Brings Home the Gold

Interactive agency IdeaWork Studios, Inc. is thrilled to have been honored with a Gold ADDY® for its “Shoot Me. Please.” microsite for Crunch Fitness at the American Advertising Federation (AAF) 2010-2011 National ADDY® Awards.


Interactive agency IdeaWork Studios, Inc. is thrilled to have been honored with a Gold ADDY® for its “Shoot Me. Please.” microsite for Crunch Fitness at the American Advertising Federation (AAF) 2010-2011 National ADDY® Awards. Known for delivering big agency results without big agency bureaucracy or budgets, IdeaWork Studios is a leader in providing effective branding solutions to prestigious clients in nightlife, luxury, gaming, hospitality, and fitness. IdeaWork Studios’ services include: mobile applications, outdoor, interactive, print, and multi-dimensional online solutions that capture each brand’s unique personality and translate it seamlessly to consumers and clients alike.

With over 60,000 entries annually, the ADDY® Awards are the world’s largest and arguably toughest advertising competition. The ADDY® Awards represent the true spirit of excellence by recognizing the best advertising of all types, sizes, and levels from entrants around the globe.

“As a small independent agency, IdeaWork Studios is proud that our work won in a category that included some of the world’s most prestigious firms. Winning a Gold ADDY® has raised our profile within the industry for IdeaWork’s outstanding work,” said IdeaWork Studios president Jay Schwartz.

IdeaWork Studios’ innovative “Shoot Me. Please.” campaign for Crunch Fitness earned the agency the highest ADDY® honor in the Interactive Media category.

“Our collaboration with Crunch Fitness is a great partnership for us,” said Schwartz. “They bring so much to the table creatively, and our combined efforts were crucial to the success of the campaign.”

For twelve years, IdeaWork Studios has been able to work with an impressive list of high-profile clients, including Hard Rock Hotels, MGM Resorts, Crunch Fitness, Mandalay Pictures, Barona Resort & Casino, and Peppermill Reno Hotel Casino, among many others. IdeaWork has flawlessly managed to launch new businesses and revitalize existing ones, and has changed the way consumers think about upscale travel, fitness, and nightlife.

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