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PRESS RELEASE / ANNOUNCEMENTS Thursday, September 20, 2012

Land Trust Joins 1% for the Planet

The Land Trust for Santa Barbara County is a new nonprofit partner of 1% for the Planet, an alliance of over 1,380 member companies in 43 countries that give one percent of revenues to environmental causes.


The Land Trust for Santa Barbara County is now eligible to receive donations from 1% member companies, placing them among a diverse, global network of environmental organizations. 1% member businesses fuel this non-profit network through their annual contributions, which totaled over $22 million in 2010. Partnership with 1% greatly expands the potential pool of funding to which the Land Trust can look to for support. For every $1 the Land Trust raises the Land Trust is able to spend $0.95 on conservation, restoration, land acquisitions, and preserve management.

“I’ve admired the 1% for the Planet program for years, which makes me especially proud to have our organization recognized as a potential recipient,” says Morgan Coffey, Development Director at the Land Trust for Santa Barbara County.

“Now Santa Barbara businesses who wish to contribute to conservation can designate the Land Trust as their 1% recipient.” Over 2,300 non-profits worldwide are included in the 1% network, and over $70 million has been funneled to its nonprofit partners to date.

“The intent of 1% for the Planet is to help fund these diverse environmental organizations so that collectively they can be a more powerful force in solving the world’s problems,” Yvon Chouinard, founder of 1% for the Planet and local environmental hero.

About The Land Trust for Santa Barbara County

The Land Trust for Santa Barbara County has been preserving agricultural, natural resource and open space land in the county since established in 1985, through acquisition and conservation easements with willing landowners. Nearly 23,000 acres have been protected to date through 35 transactions including Arroyo Hondo Preserve, Sedgwick Reserve, Carpinteria Bluffs, Coronado Butterfly Preserve, Point Sal and Carpinteria Salt Marsh. The Land Trust has worked successfully to secure permanent conservation easements protecting community natural areas, ranch and farmland, scenic views from several parks and trails, and important wildlife habitat along the Gaviota Coast, the Carpinteria and Santa Barbara foothills, and in the Santa Ynez Valley. The Land Trust has helped create public trails in the Gaviota Coast, Carpinteria, Montecito, Lompoc and Goleta, and is actively involved in habitat restoration, trail management, school and adult education programs, and recreational activities that promote conservation. Arroyo Hondo Preserve is open to the public on the first and third full weekends of each month, and guided hikes are available. The next open weekend is September 14-15. Reservations are required for all visits, and while admission is free, donations are strongly encouraged. Educational programs are available for school and community groups. To make a reservation to visit or volunteer at the Arroyo Hondo Preserve, call (805) 567-1115 or email us at arroyohondo@sblandtrust.org. About 1% for the Planet Started in 2002 by Yvon Chouinard, founder and owner of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a growing global movement of over 1,350 member companies in 43 countries that donate one percent of their sales to environmental organizations worldwide. Each day, more than one new business joins the 1% for the Planet movement. As a network, the 1% community has become a frontrunner in funding the work of environmental groups around the world. To learn more about 1% go to: www.onepercentfortheplanet.org

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