California Fresh Heads To Middle East
Will Open 10 Stores in Doha, Qatar
A California Fresh, patterned after the famous California Fresh located in Santa Maria, CA, will be opening in Doha, Qatar in the Fall of 2010. The new California Fresh is in the heart of the business center of Doha in one of the newest high rise office buildings.
The opening is the first of a 10 store project by Wall Street Café for placing California Fresh in the Gulf Coast Community (GCC) of Qatar, Saudi Arabia, UAE, Oman, Bahrain and Kuwait.
California Fresh is famous for offering its freshly prepared “Deli Style” sandwiches, salads, and soups, along with its “Juice Bar Style” fruit smoothies, for prices that fit any budget. California Fresh is also highly regarded for its convenient catering and delivery options, bringing healthy and delicious food to many local businesses daily.
“At California Fresh, we prepare our fresh food, on location, each and every day. We slice all of our meats and cheeses daily, only use the freshest produce, and make each entree to order, all in our effort to bring customers the freshest food possible” says owner Chad Jordan.
“We believe that the California Fresh concept will resonate well with the residents of the GCC” says Mr. Riviez, GM of the Middle East expansion effort of Wall Street Café. “Our communities identify with the Southern California lifestyle and will welcome the offerings of creative fresh fruit smoothies, fresh salads and deli sandwiches all under one roof.”