This event is open to the public and free of charge. However, space is limited and RSVPs are required. To register for the event, please go to:

Another installment in the Scheinfeld Center’s popular Enlightened Entrepreneurship Series, this program will interactively explore how the founders grew Barefoot Wine into one of the top-selling wine brands in the nation, with no prior winery experience. The conversation will be moderated by Business Professor Bonnie Chavez. The audience will have an opportunity to personally interact during a reception and networking to follow.

“The Enlightened Entrepreneurship Series gives students and our community unprecedented access to highly successful and unique entrepreneurs and innovators and inculcates inspiration and motivation not only for aspiring entrepreneurs but also for existing business owners,” said SBCC’s Scheinfeld Center’s director Melissa Moreno. “Bonnie and Michael are a dynamic team with a great story to share about critical lessons learned as they grew a major wine brand from literally nothing.”

To view past speakers in the series, go to the Scheinfeld Center’s virtual Video Library:

This event is co-sponsored by the Santa Barbara County Small Business Development Center (SBDC), a public service offering no-cost one-on-one counseling and coaching to small business owners. The SBDC is hosted by SBCC’s Scheinfeld Center for Entrepreneurship & Innovation. For more information please visit:


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