ShareBrands Bike Tour ’13

ShareBrands is a start-up geared at initiating social change. Through the sale of quality driven products (yoga mats, head phones, tote bags, dog collars, phone cases and tee shirts), and a 25% distribution of the sale price to partner non-profits, ShareBrands believes business can be used as a tool to connect people with positive social and economic change.

Based on the human need to contribute, ShareBrands was created to connect social and economic progression with commerce, conscious commerce. In an effort to change the way people buy products, ShareBrands embedded a value alignment system with individual purchases; buy a red product – 25% of the purchase price goes to poverty related cause, green – environmental; yellow – education; blue – men and children’s health; pink – women and children’s health.

Justin Hoffman and Connor Knutson, ShareBrands co-founders, joined forces at six years old, battling beastly opponents. At least it felt as such, they met playing mini-mite hockey in Arvada, Colorado. Nearly twenty years later, they have taken on a more profound challenge, shaping modern day consumerism. In an effort to create value driven community, ShareBrands was born.