A few years after ProYo founder and Santa Barbara resident Nathan Carey tested early versions of ProYo in several handpicked locations, ProYo High Protein Frozen Yogurt is now available in Santa Barbara at Swell’s Cathedral Oaks Athletic Club and Santa Barbara Athletic Club, Complete Nutrition, and coming soon to Lazy Acres.
ProYo is a new frozen yogurt treat with an impressive 20 grams of protein, live probiotic cultures, added fiber, no artificial colors or flavors, and only 160 calories, packed in a convenient 4-ounce squeeze tube.
It is low in fat and sugar, gluten- and soy-free, rBST- and rBGH-free, and contains no artificial colors or flavors. The four flavors are Vanilla Bean, Banana Vanilla, Blueberry Pomegranate and Dutch Chocolate.
“Swell Athletic Clubs were the first athletic club to pilot test ProYo more than two years ago, and our members loved it. Now that it is in production, we are excited to make this high-protein, nutritious snack available because there is nothing else like it in the market,” said Eric Geeb, general manager of Cathedral Oaks Athletic Club.
Will Nelson, owner of Complete Nutrition in Santa Barbara, is also a big fan: “I love ProYo, simply put! Being a personal trainer and owning a nutrition store, I always have trouble making sure my clients are getting enough protein. With ProYo, it’s easy. The deliciously smooth texture melts in your mouth. The individual tubes make it convenient to take on the go. I would suggest anyone try ProYo, from the family of four to the gym rat. This product is perfect!”
ProYo couldn’t have come at a better time. Nutritious desserts are one of this year’s top 10 trends in organic and natural foods, according to the Sterling-Rice Group. ProYo joins the fast-growing frozen yogurt retail category at a time when consumers are looking for functional foods that are tasty, low in calories and deliver health benefits such as protein, probiotics and calcium.
ProYo was not created, however, to jump on any food trends. Creator Nathan Carey developed the product at his Santa Barbara frozen yogurt and coffee stand after
suffering a multiple arm fracture while lifting weights.
During his recovery, he wasn’t able to use his hand to eat. He needed protein after working out, and wasn’t satisfied with many of the available options.
After trying out an estimated 25-30 different types of proteins, consulting with nutritionists, seeking feedback from friends and customers, ProYo was born. The “Anytime Frozen Treat” is crafted from a combination of creamy probiotic yogurt, protein and fruit.
ProYo launched at Northern California Whole Foods Market stores and Nugget Market stores in the greater Sacramento area in September. The super-premium treat is sold in 3-packs with a suggested retail price of $7.45 or individually with a suggested retail price of $2.79.
As for that arm, Nathan is back at the gym bench pressing 400 pounds and refueling with ProYo after his daily workouts.