Saltura Makes Modern Beachwear for Men

Saltura, a new men’s clothing brand, combines David Malina and Addison Proctor’s New York work ethic with Santa Barbara style.

Proctor and Malina, who met through their daughters’ preschool, both moved from New York to escape the “rat race” of the city for a more relaxing, beach-friendly lifestyle. The only thing the two avid surfers couldn’t find in Santa Barbara was modern beachwear for men, so they launched Saltura. A combination of the words “salt” and “cultura,” the clothing line intends to invoke a life inspired by the ocean, but they also wanted a brand that could be expanded into bags, apparel, furniture, and home goods.

“I have total designer’s ADD; I love just sinking my teeth into so many different topics,” said Malina. “Saltura is a platform for us, kind of a playground where we can throw all these creative explorations into the mix.”