Saltura Makes Modern Beachwear for Men

Saltura, a new men’s clothing brand, combines David Malina and Addison Proctor’s New York work ethic with Santa Barbara style.

Proctor and Malina, who met through their daughters’ preschool, both moved from New York to escape the “rat race” of the city for a more relaxing, beach-friendly lifestyle. The only thing the two avid surfers couldn’t find in Santa Barbara was modern beachwear for men, so they launched Saltura. A combination of the words “salt” and “cultura,” the clothing line intends to invoke a life inspired by the ocean, but they also wanted a brand that could be expanded into bags, apparel, furniture, and home goods.

“I have total designer’s ADD; I love just sinking my teeth into so many different topics,” said Malina. “Saltura is a platform for us, kind of a playground where we can throw all these creative explorations into the mix.”

They’re also trying to make clothing locally and from organic fabric. “As a sailor and surfer and a person who is passionate about being out on the water, I don’t like sharing the water with container ships,” said Proctor. “We don’t like the idea of going to China or wherever and trying to navigate that side of the business. So we just decided we weren’t going to do that.”  

Saltura recently launched its website (saltura.co), is currently on sale at Caravan Outpost in Ojai, and plans to be in boutique retailers soon, so you can expect to see some of the following products on beaches all around town.

Double Layer Hoodie:  Composed of two layers of thin, organic cotton and available in four colors, this is meant for the typical gusty but sunny days at the beach. “It is … in between a T-shirt and a terry hoodie for perfect protection against wind,” said Malina. It is a flexible fit for all ages and comes in four different colors.

Jacket:  Remnants of fabric from a run of another designer at a warehouse in Southern California make up this  jacket. “It would have just gone into a landfill,” said Proctor. “Instead we found a company that salvages that fabric and we can use it to do limited editions.”

Rincon Boardshorts:  These offer exactly what you need as a surfer: a pocket in the back that won’t impede sitting on a board, a key chain, and thick, quick-dry fabric that won’t fade. “There is no detail on the shorts that you don’t need,” said Malina.

Everybody’s Favorite T-shirt:  The T-shirts are composed of all-California, pesticide- and herbicide-free, non-GMO certified cotton. “They’re comfortable, and kind of tailored,” said Proctor. “They’re not very boxy or baggy, just super loose, lightweight, and relaxed.” They come in a variety of colors as plain shirts, or with a selection of three graphic designs on them.

Saltura recently launched its website (saltura.co), is currently on sale at Caravan Outpost in Ojai, and plans to be in boutique retailers soon, so you can expect to see some of the following products on beaches all around town.