Car Leadership Award

By Bob Walsmith Jr.
2022 President
Santa Barbara Association of Realtors

I just returned from the California Association of REALTORS® (CAR) Fall Meeting in Long Beach. There was a lot of good information to come out of the three day meetings, and I will be covering all of that in next week’s article. This week however I would like to spotlight two amazing individuals that definitely went above and beyond their normal Herculean efforts to earn the very prestigious CAR Leadership Award.

This honor is bestowed sparingly each year by the President of the California Association of REALTORS® and is given to people that exemplify the highest standards of excellence and effort for their fellow CAR members and the people they serve in the community.

This year two locals, Krista Pleiser, the Government Affairs Director for the Santa Barbara Association of REALTORS® (SBAOR) and Marta Golding-Brown, Government Affairs Director for the Ventura County Coastal Association of REALTORS® (VCCAR) were so honored.

Krista Pleiser and Marta Golding-Brown

They were presented with this award by Otto Catrina, 2022 CAR President, for their efforts in helping form Smart Coast California.

Krista and Marta knew that ALL coastal REALTOR® associations were dealing with similar issues when it came to sea level rising, dealing with the California Coastal Commission, costal zone constraints and many more issues. Unfortunately, there was no coordinated effort on behalf of all these individual associations  on how best to tackle what seemed like a daunting challenge. But not to Krista and Marta.

They took the “talk’ that was out there, took action and helped form Smart Coast California, a non-profit dedicated to ensure that the best interests of all of the stakeholders in preserving our valuable coastline were heard.

Smart Coast California was started to deal with the negative effects of climate change which if left unchecked would endanger the beautiful 1,200 mile coastline that we all enjoy and count on for valuable resources.

Smart Coast California now works hand-in-hand with local and state agencies to ensure our rights as property owners and visitors are protected. Using multiple strategies (because no one size fits all will work) to adapt to this ever-changing climate, which is causing sea-level rise, ensures that all parties (I.e., property owners, local governments, businesses and visitors) can enjoy our precious coastline for generations to come.

Smart Coast California encourages local municipalities and state agencies to listen to all parties and understand that there are strategies that can prove successful other than simply “retreat” when the sea level rises.

For if we do just “retreat,” and abandon our coastline, where will we live? Where will our harbors and ports go? How will millions of Californians and countless visitors from elsewhere be able to dip their toes in the California sand?

We desperately need to make sure that we keep our coastline beautiful and pristine with smart land use policies for generations to come.

Smart Coast California now has a staff, a full Board of Directors and grant funding that has allowed it to expand beyond the initial contributions of the Local Associations of REALTORS®. All of this, and much more, is because of the vision, passion, dedication and tieless hard work of Krista and Marta.

Krista and Marta are two shining examples of our local association staffs that support all REALTORS® each and every day. They work diligently behind the scenes for the people that live in our communities. 

They should be congratulated for a job well done as well as a big thank you to the California Association of Realtors for recognizing the incredible job that they have done and giving them the CAR Leadership Award. 

Bob Walsmith Jr. is a native to Southern California and a Realtor® with Berkshire Hathaway HomeServices California Properties in Santa Barbara. During his work with the Santa Barbara Association of Realtors, Bob has served on the CORE Committee, Education Committee, been Chair of the Budget & Finance Committee, and the Multiple Listing Service Committee. He also is on the Board of Directors of the Alpha Resource Center of Santa Barbara. Bob lives in Goleta with his beautiful wife Julie. When not working, Bob enjoys playing golf, fine wine, fine dining, and walking our beautiful coastline. Bob can be reached at 805.720.5362 and/or


Please note this login is to submit events or press releases. Use this page here to login for your Independent subscription

Not a member? Sign up here.