FestForum Brings Live Event Organizers to an Event of Their Own

Massive festivals like Coachella are iconic and attract thousands of music lovers. But rising ticket costs are pricing out average fans. Others may now feel comfortable only among smaller crowds. This is causing live event organizers to rethink their strategies and downsize. 

Niche events are the wave of the future, or at least that’s the consensus of a panel of festival industry experts in town for FestForums, a conference attended by people who put on live events, and the partners who provide services ranging from ticketing, security, and staffing to accessibility and AI-powered concierge service. There’s also an art and self-care element, including a calm lounge featuring hot tea, aromatherapy, and massage.

“Niche festivals are becoming more prevalent, be it more boutique, genre, or age-demographic specific” said Joe Litvin, founder/president of the Just Listen Company, speaking on a panel discussion about the future of festivals. Going niche allows event organizers to focus on delivering a more immersive experience to a specific audience.