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Santa Barbara Passport to Drinking Pleasure

New Deal Booklet Offers Discounts at Drinking Holes Around Town


Discounts are a dime a dozen these days, often just to get a nickel back. To rise above that pack, the Santa Barbara Passport is making their deal book about community and opportunity as much as saving cash. “We do lots of giveaways and launch parties with alcohol distributors or breweries,” explained Passport rep Jane Pimcomrie. So for $20, you get discounts at 28 bars — from Alcazar to Whiskey Richards, Goleta to Carpinteria — but will also join a group of like-minded fun seekers.

The Passport idea began in Boulder, Colorado, then headed both east (Brooklyn) and west (L.A.), before launching a Santa Barbara Passport that runs until Labor Day. “Each passport is very curated to the city itself,” said Pimcomrie. “It’s all about what people would love in town.”

The S.B. Passport is affiliated with the promotional company Night Out, offering even more party possibilities, and tries to put a creative twist on nightlife, suggesting you develop a drinking alter ego and affix a self-portrait to the booklet. Just be sure to do that early in the evening, way before you rack up the stamps on this new Passport to fun.

Purchase the Santa Barbara Passport at SOhO Restaurant & Music Club (1221 State St.) or see thepassportprogram.com.



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