“Master Social Media Fundraiser” Beth Kanter to Lead Workshops in Santa Maria and Santa Barbara

The Fund for Santa Barbara, in partnership with the Santa Barbara Foundation will host two workshops with Beth Kanter:

In Santa Maria: Wednesday, December 4th at the Santa Barbara County Education Office Board Room – 402 Farnel Rd from 1:00 p.m. to 5:00 p.m.

In Santa Barbara: Thursday, December 5th at the Cabrillo Pavilion Arts Center – 1118 East Cabrillo Blvd. from 9:00 a.m. to 4:00 p.m.

“Social media networks can be powerful tools for fundraising and grassroots community organizing when used effectively. Beth Kanter is arguably the leading social media scholar, trainer, and author in the nonprofit sector. We are thrilled to be bringing her to Santa Barbara County,” said Fund for Santa Barbara Executive Director Geoff Green.

Whether encouraging people to give, asking people to take a stand, or recruiting volunteers, social media can be an incredibly valuable tool. But the crowds won’t come flocking on their own. Organizations have many questions about how to make the best use of social media to advance their work with limited time and resources. What does it take to become a “Networked Nonprofit” and implement effective social media practices? And what does it mean for the structure and culture of your organization?

Internationally acclaimed Master Trainer and author, Beth Kanter, will help you learn how to implement a successful strategy on a limited budget.

In Santa Maria, Beth will offer the half-day workshop Becoming A Networked Nonprofit: Digital Strategies for Community-Based Nonprofits. Based on her popular Networked Nonprofit books, this basic workshop will help you learn how to:

· Map your networks, develop a strategy that fits your capacity to implement, and best practices for engagement and content strategy.

· Use assessment tools to gauge your current level of social media practice and identify areas for improvement.

· Use time-saving tips to make your social media more effective

The workshop fee is $25 per person and sliding scale registrations are available by calling the Fund at 962-9164.

Advance registration required at: https://bethkantersantamaria.eventbrite.com

And in Santa Barbara, Beth will offer the full day workshop: Becoming A Networked Nonprofit From the Inside Out: Strategy, Measurement, and Tips for Success. In this interactive workshop Beth will cover internal adoption issues, networked strategies, integrated digital strategy, and measurement as well as practical steps for being a successful networked nonprofit. The workshop program is based on Beth’s two books: The Networked Nonprofit and Measuring the Networked Nonprofit.

This more advanced workshop will help you learn how to:

Apply the initial steps for facilitating needed organizational culture change in order to adopt social media and networked strategies effectively

Understand the basic principles for leveraging networks and integration of social media into your not-for-profit’s communications strategy

Learn effective practices of measurement, sense-making, learning and mindfulness required to implement an integrated social media strategy that achieves results

The workshop fee is $50 per person and $25 for each additional person from the same organization. Sliding scale registrations are available by calling the Fund at 962-9164.

Advance registration required at: https://bethkantersantabarbara.eventbrite.com

About Beth Kanter

Beth Kanter is a well-established international leader in nonprofits’ use of social media. Her first book “The Networked Nonprofit,” introduced the sector to a new way of thinking and operating in a connected world. Her second book, “Measuring the Networked Nonprofit,” is a practical guide for using measurement and learning to achieve social impact. She is the author of Beth’s Blog: How Nonprofits Can Use Social Media, considered the go-to source for how nonprofits can use networks and social media for social change. Beth has over 30 years working in the nonprofit sector in technology, training, and capacity and has facilitated trainings for nonprofits on every continent in the world (except Antarctica). Named one of the most influential women in technology by Fast Company and one of the BusinessWeek’s “Voices of Innovation for Social Media,” Beth is Visiting Scholar at the David and Lucile Packard Foundation 2009-2013.


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