Eric Cárdenas Trusts the ‘Independent’

Truthful Reporting on Our Whole Community

Eric Cárdenas and his family. | Credit: Courtesy

A local staple, institution, and keeper of the flame, the Santa Barbara Independent remains a trusted, ‘independent’ news source for thousands upon thousands of readers at a time when real journalism is hard to come by and truthful reporting is twisted as fake.

From hard-hitting news to music reviews, new Funk Zone brews, and for-sale homes with epic views, the staff at the Indy have dedicated themselves to providing us — South Coast residents — with the critical information we need to keep us ticking. 

Pick your pleasure. The latest on local politics? The Indy’s got you. The greatest foodie fad? Yup. Entertainment options? Tons. Stuff for your kids, your pets, your visiting aunt from Rhode Island? It’s all here. 

For me personally, the fact that I can quickly flip/scan through the weekly edition looking for information that meets me “where I’m at” in the moment is something I greatly value. And with the constantly changing realities of the day, “where I’m at” seems to be constantly changing as well. So I appreciate the Indy for accompanying me on my ride.

Now more than ever, honest journalism needs us — honest readers and people who value locally grown news of the highest caliber. So if you’re able, give the Indy some love. 

Digital subscriptions are the hot ticket, but the sales team won’t turn you down if you want to buy an ad for your COVID-era start-up! And if nothing else, remember this: Thursday morning’s print edition has your horoscope. 

Happy reading, y’all, and stay safe out there. 


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