Lena Requist
Courtesy Photo

Calling all business owners and entrepreneurs! Creativity and innovation, in-person networking, and keeping up with strategies and trends are some topics that will be explored at Santa Barbara–based ONTRAPORT’s third-annual business conference called ONTRApalooza.

The company was founded six years ago when self-proclaimed “serial” entrepreneur Landon Ray decided to focus on developing software tools for small businesses. To that end, Ray, a former securities day trader on Wall Street, developed a technology solution that provides an automated platform that helps organize systems and processes and streamlines online tools.

Three years ago, ONTRAPORT decided to host its first ONTRApalooza conference to further aid and educate business-minded folks. This year, a mix of 600 clients and small-business owners are expected to attend the three-day event, which will feature speakers such as best-selling authors Jack Canfield and Dave Logan, business coach and legal expert Alexis Neely, and founder of Content Divas Shelby Larson, among others.

Recently, I spoke via phone to Lena Requist, chief operating officer at ONTRAPORT, about the upcoming conference.

What is the story of ONTRApalooza? CEO Landon Ray and I were at another business conference and noticed that the people attending are really hungry for actually getting stuff done at the conferences … ONTRApalooza is a working workshop. … Our goal is to give entrepreneurs and small-business owners the education and working workshop that they need to plan, organize, and implement the skills and systems they need today in order to succeed for the upcoming year and the future.

What is expected for this year’s conference? We’re expanding the event to make it more comprehensive than last year. The theme of this year is the 1950s, and we’ll be having a few different type of Mad Men–style martini parties. The opening party is Wednesday evening, where a lot of essential networking will happen.

How are the workshops and speakers scheduled? There are three different stages this year: one main stage and two workshop rooms. The main stage will have more top-line business advice from speakers all over the world. For example, an attorney will be coming to speak about turning your business from being self-employed to actually being a business and creating intellectual property. There will be speakers discussing personal branding and interacting with clientele or the media. The workshop rooms focus on specific, narrowed-in topics that are actionable. For the ONTRPORT clients, there will be a software studio where they can set up particular systems and campaigns they’ve been wanting to configure, with step-by-step instructions and trainers.

ONTRApalooza takes place Wednesday-Friday, October 1-3, at the Lobero Theatre, 33 E. Canon Perdido. For more information and a schedule, see ontrapalooza.com/locals.


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