Frank Ostini, left, and Gray Hartley of Hitching Post wines, with the ‘Sideways’ movie 20th anniversary edition of the Highlander pinot noir. | Photo: Suzanne Lanza

Frank Ostini still revels in the surprise success that came with the 2004 film Sideways, which showcased the Santa Ynez Valley as a great place to visit and pinot noir as a worthy passion to pursue.

“It cost two bottles of wine,” said the owner of the Hitching Post 2 restaurant in Buellton and co-owner of Hitching Post Wines of all he did to be part of the Oscar-winning movie. “That was the cost. Isn’t that something?”

Given that the early 2000s were a tough time, it was worth the bet. “Coming a few years after 9/11, there was all bad news,” said Ostini. “People were ready for good news.”

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