In a dramatic, solitary, and undeniably unconventional assertion of political initiative, Santa Barbara Mayor Helene Schneider unveiled an ambitious package of four initiatives she plans to qualify for the November ballot that she contends will go a long way toward putting City Hall on more stable economic footing.
At a solo press conference conducted in the downtown offices of videographer Brent Sumner, notably devoid of any trappings of office, Schneider outlined a package she said had something for everyone to both like and dislike. “As a matter of fairness, everyone should participate, and everyone must sacrifice,” she said. The centerpiece of her plan would increase Santa Barbara’s sales tax by half a cent. That, said Schneider, would increase city revenues by $10 million. Of that, half would go to the city’s general fund and the rest would go to the Santa Barbara Unified School District.
Schneider suggested the money could be used to restore library hours, boost restorative policing of the homeless, and maintain the city’s infrastructure, among other things. But because those revenues would go into the city’s general fund, they could be used for any purpose the council deemed fit. General purpose initiatives have the strategic advantage, under state law, of requiring only a simple majority to pass, rather than the two-thirds required for most initiatives. Schneider said she was moved to act after watching the State Legislature, caught in its perpetual fiscal crisis, repeatedly raid local governments’ revenues. Likewise, she noted, the Santa Barbara Unified School District has cut funding by $20 million in recent years in response to chronic state shortfalls. Her plan, she argued, would help insulate both City Hall and the local school district from the state’s budget violence and effectively contradict the “false choice” that pits “cities versus schools” in the battle for state dollars. “I refuse to endorse that way of thinking,” she said. “We are One Santa Barbara.”
The 50-50 split would have to be approved by voters in a separate initiative. Even so, its impact would only be advisory. Still, Schneider insisted, any elected official who sought to tamper with so clear an expression of voter intent would be committing “political suicide.” Another measure would increase the business license fee charged on downtown bar owners — anyone selling booze after 11 p.m. — by 0.25 percent. “For a $3 beer, that’s one penny extra,” Schneider said. That would generate approximately $250,000, she estimated, and could be used to offset the high cost of dispatching so many cops to lower State Street to keep the peace weekend nights.
Perhaps the most politically confrontational of her proposals would require all city employees to make the maximum contribution to their retirement pensions. Currently, city cops and firefighters pay roughly 3 percent of the “employee contributions” to their retirement, and City Hall makes up the other 6 percent. Under state law, the maximum city employee contribution is 9 percent, and under Schneider’s proposal, all employees would have to pay the full maximum out of their own pockets. (Non-public safety employees already do so.)
If enacted, this provision would save City Hall nearly $2.5 million a year. It would also cost a typical police officer about $8,000 to $9,000 a year. Schneider said she was moved to act by a “a perception of unfairness in our public employee retirement system.” And she linked the pension proposal to the sales tax increase, so that if one fails, they both fail. The booze tax can rise and fall on its own.
For Schneider, normally a careful and methodical liberal inclined to move in incremental steps, this was an unusually bold statement. She had no one at the podium with her, and no power endorsements to announce. Rather than ask her council colleagues to put the items on the ballot, Schneider said she will spearhead a campaign to collect 9,000 signatures by June. As to where the money would come from to pay the signature-gatherers, the mayor said, “Clearly I have some fundraising to do.”
Although the idea has been germinating for nine months, Schneider waited until Monday to begin telling city officials, her council colleagues, and the affected unions what she had in mind. Councilmember Grant House — normally an ally — praised Schneider for “stepping out there.” Councilmember Dale Francisco — often on the other side of Schnieder — gave her high marks for “cleverness.” But Daraka Larimore-Hall, head of the Democratic Central Committee, expressed serious reservations about Schneider’s decision to keep potential allies in the dark. “If you’re asking people for money and effort and support, it’s good to have their input at the outset,” he said. This help, he said, could prove especially crucial for an election in which there could be as many as three proposed tax increases on the statewide ballot.
The unions representing city police and firefighters felt especially blindsided by the announcement. “I’m more than a little disappointed,” said Tony Pighetti of the firefighters union. He noted that the city’s sales tax and bed tax revenues have increased dramatically and that property taxes are no longer dropping. “I’m just not sure where this is coming from,” he said. Given that City Hall has shed 80 positions in the past three years, and the budget has gone from $105 million to $95 million, union reps asked, are such measures really required?
Pighetti and Eric Beecher of the Police Officers Association both objected that Schneider’s proposal bypasses the collective bargaining process entirely. When City Hall hit hard times, Pighetti said, the firefighters agreed to make concessions worth millions of dollars even in the middle of a contract. “Every time they’ve asked, we’ve been there to help,” he said. “So why this and why now?”
In the coming week, Schneider will be meeting with representatives from the police and firefighter unions, both smarting from having endorsed three loosing candidates in the most recent City Council election.



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If the general employees, who for the most part make way less than cops, can pay their full 9%, so can the cops. This isn't unusual. Most cities statewide are now having their employees kick in more for their retirement. Suck it up cops, you need to pay up too!
BeachFan (anonymous profile)
February 8, 2012 at 9:12 a.m. (Suggest removal)
IF this were to pass it sounds like it would be tied up in court for a while. The percentage paid into retirement is an issue to be dealt with at the bargaining table. The mayors plan is nothing more than a means to side step the collective bargaining rights of workers (cops and firefighters in this case).
But then again, she tied to a half cent sales tax that's sure to fail in these times.
Validated (anonymous profile)
February 8, 2012 at 9:31 a.m. (Suggest removal)
well the worst part of Helene's theatrics is the fact that she appeared alone when announcing what would be the most sweeping tax (and spend) package to hit SB voters ever. Yet we all know she had to have SOMEONE behind her....who did she work with? Lindaman? She is demonstrating her amateurish, back-room dealing and her disregard for the public-truly public- process. Are there not enough local measures and candidates struggling to raise money for June and/or November?? Note to Helene: this was a high risk, low-gain proposition.
thoughtihearditall (anonymous profile)
February 8, 2012 at 9:40 a.m. (Suggest removal)
People should switch from booze to pot. Legalize marijuana and patrons would just float out of the bars and into taxi cabs. No throwing up. No fist fights. No need for the fuzz.
BongHit (anonymous profile)
February 8, 2012 at 9:41 a.m. (Suggest removal)
Mr. Welsh,
Please provide information on duration. Does the sales tax and other taxes have a sunset clause?
Thank You
howgreenwasmyvalley (anonymous profile)
February 8, 2012 at 10:03 a.m. (Suggest removal)
This is insanity. I am a full-fledged, card-carrying, extreme liberal who believes in high tax rates, single-payer government run health care, and strong regulation to protect the people from the depredations of the free market. But this "gambit," as it were, is doomed to fail. If the State, the unions, the school districts, the cities, and the counties all have their own tax measures on the ballot, it will be a confusing, jumbled up mess! I am forced to accuse my fellow liberals of being completely clueless when it comes to strategy. The voters will vote no on every measure and we will be left with huge budget shortfalls. Is it too much to ask to have a little cooperation on a workable strategy? This is so disappointing!
Eckermann (anonymous profile)
February 8, 2012 at 10:08 a.m. (Suggest removal)
Can't we tax just tourists? Maybe an entrance fee for nonresidents :?
Ken_Volok (anonymous profile)
February 8, 2012 at 10:43 a.m. (Suggest removal)
all I can say is- whoever was "advising" Mayor Helene- fell short of giving her good advice--- and Helene's own political acumen or insight must REALLY be lacking.
thoughtihearditall (anonymous profile)
February 8, 2012 at 10:44 a.m. (Suggest removal)
A $3.00 beer? And late night at a downtown bar as well?
I hope the outreach program for this gets better grounded in fiscal reality.
But this explains why Schneider so strongly advocated for the Veronica boondoggle Meadows referendum to be on the June ballot at any cost.
John_Adams (anonymous profile)
February 8, 2012 at 11:08 a.m. (Suggest removal)
Hm, all sides seem to be up in arms over this. That tells me this is probably a good plan. Also, Schneider runs a business that specializes in HR issues. Do you honestly think she didn't give the pensions idea some thought before proposing it?
Num1UofAn (anonymous profile)
February 8, 2012 at 11:17 a.m. (Suggest removal)
Num1UofAn I must say I had a similar reaction, and I am no fan of Mayor Schneider's policies. I am opposed to the tax hike but I like the idea of ALL Public Employees contributing to their retirement. This is going to get interesting. Politics make strange bedfellows.
Zevonfan (anonymous profile)
February 8, 2012 at 1:06 p.m. (Suggest removal)
I am right there with ya Zevonfan. Seems a few public employee's already do but the COPS and thier union have pulled the strongarm appearances at city hall and somehow escaped fiscal reality of our current times? The 8.25 tax thing is a silly/bad idea. This seems like a double dip, maybe a single dip would work better for her.
bimboteskie (anonymous profile)
February 8, 2012 at 1:19 p.m. (Suggest removal)
Where can you get a beer for $3.00 on State St.? That's a discount not a price hike.
Ken_Volok (anonymous profile)
February 8, 2012 at 1:27 p.m. (Suggest removal)
Schneider is completely out of her mind. She wants to put sales tax on a ballot that will include Gov Brown's sales tax and two other income tax related measures. What a putz.
greensoftshell (anonymous profile)
February 8, 2012 at 7:26 p.m. (Suggest removal)
Helene is voting for these horrendously expensive bulbout boondoggles on one hand, and saying we need more money to pay for them on the other. Rationalizing this expenditure by saying that the money comes from the state (which is also broke and trying to raise taxes), is a fool's game.
Botany (anonymous profile)
February 8, 2012 at 8:18 p.m. (Suggest removal)
Here's what Mayor Schneider has to say directly: http://www.investinsantabarbara2012.com/
I like the plan. And it makes tourists pay as well. Our local tax is still cheaper than comparable and lesser cities.
What's wrong with some self sufficiency as a community so we're not at the mercy of Bakersfield?
Ken_Volok (anonymous profile)
February 9, 2012 at 12:07 a.m. (Suggest removal)
http://www.investinsantabarbara2012.c...
Sales Tax with no Sunset Clause, we pay even when the economy improves. This will be interesting.
howgreenwasmyvalley (anonymous profile)
February 9, 2012 at 12:25 p.m. (Suggest removal)
If that's the only objection writer with "title of John Ford film for a username" that sounds like a perfectly reasonable negotiable point.
With the amount of wine sold in the area, a special wine tax would be a bonanza and mostly be paid by tourists. Most of the wear and tear and negative traffic events seem to me to be the responsibility of visitors, so why shouldn't they be more responsible for upkeep?
Ken_Volok (anonymous profile)
February 9, 2012 at 3:58 p.m. (Suggest removal)
These proposals are a brilliant tactic to apply leverage with the POA without negotiating, while they are at their weakest condition ever coming fresh off their zero-for-three endorsement debacle in the recent city council election.
They are going to have some really interesting meetings about this when the POA has nothing to gain and can only rebut with their tired rhetoric that crime is up (when it's not) and they are so special that they should not pay into their pensions like SEIU and the other unions do.
Why the usual defenders of SEIU are now coming to the defense of the POA is another curious angle, when those unions have been in a perpetual cold war over their share of the city's general fund.
At least Mayor Schneider is proposing something bold instead of all the hand-wringing that is the usual political reaction to fiscal crisis.
John_Adams (anonymous profile)
February 10, 2012 at 4:16 a.m. (Suggest removal)
What's REALLY interesting is that the POA has shown no interest in hiring more officers to fight crime. It seems their only interest is maintaining and enhancing the compensation for those already on the job.
Botany (anonymous profile)
February 10, 2012 at 7:19 a.m. (Suggest removal)
native2sb (anonymous profile)
February 10, 2012 at 10:50 a.m.
The ballot item would make the POA pay an extra 6% but the City Council would probably turn around and give them a 9% raise to more than make up for the 6%.
There is not enough pension reform in this proposal to begin to make up for a half cent increase in sales tax. Particularly one that never ends.
At this rate we would be pay >20% sales tax before we would finally get to meaningful pension reform.
loneranger (anonymous profile)
February 11, 2012 at 12:05 p.m. (Suggest removal)
The Mayor's proposal seems reasonable to me. While it is not always fun to pay a little more in sales tax, sometimes it's necessary. The budget has been cut, so it's time to do our part and support these initiatives getting on the ballot. I for one, will help gather signatures! Let's at least put it to the voters to decide at the ballot box.
IndependentG (anonymous profile)
February 11, 2012 at 10:38 p.m. (Suggest removal)
The problem with raising sales taxes is that there are so many ways to avoid paying sales taxes by buying online out of state. Raising the local rate is a simple but futile way out. It may provide a short term boost but it degrades long term prospects. The state is already owed millions of dollars in uncollected sales taxes on online sales. Making ALL retailers collect sales taxes, even at a lower rate, would benefit the budget, and would help retain local businesses--i.e. unpaid sales tax collectors--and all the other taxes and payroll they contribute to the community.
Nitz (anonymous profile)
February 12, 2012 at 2:22 a.m. (Suggest removal)
Increase taxes? Look to what happened to Illinois when they raised taxes, unemployment up, revenues down. Democrat party members look at taxes as static not dynamic actions.
Seriously, if you think that a dyed in the wool hardcore democrat party shrill like Schneider will ever make those hard working city employees pay more or work harder is beyond gullible.
More, more, more taxes collectivists are never satisfied.
jukin (anonymous profile)
February 13, 2012 at 11:11 a.m. (Suggest removal)
Even with the increase in sales tax we would pay less than a lot of other beach towns. If we want to have a nice town we need to pay for it. http://investinsantabarbara2012.com
local (anonymous profile)
February 13, 2012 at 12:40 p.m. (Suggest removal)
Jukin, if Schneider is such a "dyed in the wool hardcore democrat party shrill" then why has the local head of the Dems criticized her publicly for not consulting them?
People act as if she's going to nationalize their TVs.
Ken_Volok (anonymous profile)
February 13, 2012 at 4:21 p.m. (Suggest removal)
Beware the Collectivists and the Statists. I do not know what that is supposed to mean in the Real World, but I must be afraid, very afraid.
John_Adams (anonymous profile)
February 15, 2012 at 6:10 a.m. (Suggest removal)