Solvang-based photographer Lauren Berley heads across the Atlantic with her exhibition “Legacy of Pride” in just a few short weeks, opening to a London audience on October 30th. Kicking off the touring exhibition in the UK, “Legacy of Pride” brings an intimate look into a culture whose roots run deep, founded on tradition, family values and integrity. In honor of her parents’ respective cancers, Lauren Berley has designated 25% of the tour’s proceeds to benefit Tough Enough to Wear Pink, a dynamic breast-cancer awareness organization within the rodeo community, and The Tug McGraw Foundation for brain cancer, chaired by Tim McGraw. The October opening honors Breast Cancer Awareness Month, and marks the official launch of “Legacy of Pride’s” migration.
Images from Santa Barbara’s Fiesta Parade and Stock Show, Prescott, Arizona’s “World’s Oldest Rodeo,” Carbondale, Colorado’s “Tough Enough to Wear Pink” Breast Cancer Awareness Rodeo, and not-so-public family ranch life will be displayed in large-format museum-quality prints suspended from actual roper’s lariats in London’s posh Museum district. Located across the street from the Victoria and Albert Museum, Orsini Café’s Upstairs gallery is a warm and welcoming environment, founded on Italy’s Old World charm, and a perfect companion to “Legacy of Pride’s” message of family values, multi-generational reverence, and self-reliance.
A cocktail and hors d’oeuvres reception from 6pm to 10pm on October 30th welcomes the artist and invites Londoners to meet and greet an artist on a mission to share and represent the voice of America’s West, while honoring her own lineage by spreading cancer awareness and support. Orsini is located at 8A Thurloe Place, London SW7 2RX (South Kensington or Knightsbridge Tube Station.) Tel. 020 7581 5553.
“Legacy of Pride is about interpersonal relationships within a very specific American sub-culture. Those relationships are between man and family, man and the elements, man and beast, and man and himself,” says Lauren Berley. “I have chosen images that represent the emotion and commitment level of a lifestyle that is often portrayed in a topical or archetypical manner. The traditions of the West are deeply-rooted, like an ancient oak. Free from technology and evolution, there lies a legacy of values, integrity, and honoring one’s heritage.”
For additional information, media inquiries, or image previews, contact Lauren Berley directly at 917.796.6753, or by email: firstname.lastname@example.org.