Casa Serena Announces New Development Director

For over 50 years, CASA SERENA has been providing a safe place for women to recover from alcohol and drug addiction. Casa Serena opened its doors to alcoholic women in August of 1959 primarily through the efforts of the founder Mildred Pinheiro. Recovering from alcoholism herself, Mildred wanted to open the home “because there was no place here for a woman alcoholic to go for help.” Casa Serena was originally a project of the National Council on Alcoholism, but became a separate 501 (c)(3) not-for-profit corporation in 1973.

After nearly 20 years as Vice President of the Santa Barbara Region Chamber of Commerce, Reed looks forward to continuing her longstanding relationships in the community as she raises awareness for Casa Serena and its work.

Steve Cushman, President of the Santa Barbara Region Chamber of Commerce and Reed’s supervisor and collaborator for her nineteen-year tenure, praises Reed for her expertise and exceptional skills. “I can guarantee you that my 24 year Presidency is due to her competence, tact and dedication.”

Working with the Executive Director and Board of Directors of Casa Serena, Reed will create and execute a fundraising master plan that includes strategies for the identification, cultivation, solicitation, closing, and stewardship of individual, foundation and corporate gifts.

“After spending several years on the Board of Casa Serena, Reed is excited to be making the transition. “I am passionate about the mission of Casa Serena, a safe place where women overcome their addictions and rejoin their families and community. We are so fortunate to have this organization in our midst and I look forward to joining the team of people who are dedicated to keeping the doors of Casa Serena open for women in need.”


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