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Imperial Barbershop Opens on State Street

Downtown Location Features ‘First Responder Wednesday’

Barbers Jerry Barajas (sitting) and Gordy Hernandez at Imperial Barbershop. “Hey, don’t forget to put in your article that every Wednesday is First-Responder Wednesday,” says Hernandez. “First responders get $5 off a haircut!” | Credit: Paul Wellman

After graduating from Santa Barbara High School in 2012, Gerardo “Jerry” Barajas wasn’t sure exactly where he was headed in the work world. He said he considered a career in law enforcement but figured it would be tough to qualify since he wasn’t a great student. “And I always thought barbering was a really interesting trade,” he remembered. “Everybody is always going to need a haircut, right?”

He enrolled in the professional barbering program at Lu Ross Academy in Ventura. “I completed the 1,500-hour course,” he said. “Then when you pass the state test to get a license, you’re pretty much on your own, out there looking for a job. And it’s hard for a barbershop to take a risk on somebody right out of barber school.”

Fortunately, he got three months under his belt at the Chop Shop on upper State before moving to Goleta Barbers for more than a year. From there, he landed a position at Mesa Barbers. But still, he remembers struggling to hone his craft. “The learning process seemed like it was taking me a long time,” he said. Luckily [at Mesa Barbershop] I had four barbers there who were really experienced and helped me out a lot.” One of those mentors was his good friend Andres “Gordy” Hernandez, whom he’d known since high school. After more than three years on the Mesa, Barajas started thinking about opening his own shop. Hernandez wanted in. “And now I work for the guy!” Hernandez said.

“I had been looking for a space since September of 2017,” Barajas remembered. “I wanted to do my own thing, and I did it.” He opened Imperial Barbershop late last year. Luckily, he added, more than 80 percent of his clientele followed him to the new shop — same with Hernandez’s steady customers.

“Gordy has really taught me a lot,” said Barajas. “It’s been great to expand this barbershop together and build it from scratch.”

Imperial Barbershop is located at 1827 State Street. For an appointment call (805) 324-4689. Instagram: @imperial_barbershop_sb

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