Santa Barbara-based New Sun Nutrition announced a corporate name change to FRS Company. The new name offers a better association with the company’s most successful product, FRS, or Free Radical Scavenger. The FRS Company has risen in the beverage industry, securing national distribution deals with GNC and 7 Eleven, and appointing Lance Armstrong to its board of directors. FRS utilizes anti-oxidants and vitamins to boost energy-rather than increased sugar and caffeine, as often seen in similar products.
