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REI to Open New Store in Santa Barbara

Outdoor Gear and Clothing Store Plans Fall 2011 Opening


REI (Recreational Equipment Inc.), a retail co-op providing quality outdoor gear and clothing, today announced plans to open a new store in Santa Barbara and relocate its current location in Santa Ana, Calif. to The Market Place in Tustin, Calif. Both stores will offer the top brands of outdoor gear and apparel, including the co-op’s award-winning REI and Novara lines.

We want to provide families and those who love the outdoors with the advice, education, and products they need to enjoy the outdoors comfortably and easily,” said Greg Mellinger, REI retail director for Southern California. “This announcement reflects our commitment to expanding our presence in Southern California and offering our members and customers more ways to get outside.”

The new REI in Santa Barbara will be located off of U.S. Highway 101 between Anacapa and State streets and open in the fall of 2011. The more than 24,500-square-foot location will offer products for outdoor activities, such as camping, climbing, cycling, fitness, hiking, paddling, snow sports, and travel. The store will also provide a bike shop for assemblies and repairs, gear rental department, and community space where nonprofits and outdoor organizations can hold classes and events.

There are currently 257,000 active co-op members within the Los Angeles area and 7,900 active members within the Santa Barbara area. The new stores will join additional locations in Arcadia, Huntington Beach, Manhattan Beach, Northridge, Rancho Cucamonga, and Santa Monica. REI currently has 112 stores nationwide and 26 stores in California.

REI will hire approximately 40 to 50 new employees for the new Santa Barbara store and approximately 25 additional employees for the larger Tustin location. The co-op recruits candidates who share a passion for the outdoors and quality customer service. More information about employment opportunities will be available at the REI jobs Web site.

To help increase confidence when recreating in the outdoors, the co-op offers REI Outdoor School in the Southern California region, where families and outdoor enthusiasts can sign up for one-day, entry-level classes. Local outdoor instructors bring the gear and teach basic to advanced skills for a variety of outdoor activities, including bicycling, navigating, paddling, and hiking.

While anyone may shop at REI, members pay a one-time $20 fee and receive a share in the company’s profits through an annual member refund based on their purchases. Based on the co-op’s 2009 sales, more than $80 million was distributed to 3.9 million active members through the dividend program. Members also receive discounts on gear rentals, trips offered through REI Adventures, and local REI Outdoor School classes.

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