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PRESS RELEASE / ANNOUNCEMENTS Friday, October 12, 2012

Santa Barbara Startup Wins DEMOgod Award

Birdeez awarded one of 5 prestigious awards for their product launch at DEMO Fall 2012


Birdeez, a location based iPhone app for identifying birds launched at DEMO Fall 2012 and was awarded a DEMOgod award. DEMO, sponsored this year by the Startup America Partnership, is world-renowned for launching the most innovative products in mobile, social media and disruptive technologies.

Birdeez was awarded a DEMOgod award for their innovative product and presentation. A DEMO first, the Birdeez team was accompanied on stage by a live falcon for their presentation.

Birdeez is the iPhone app that makes it quick and easy for anyone to identify birds, then collect and share their sightings. “The app works like magic by using your location to know what birds are around you. Then with a couple of taps you can choose the size, shape or color to quickly identify the bird you’ve seen,” says Jeff Simeon, CEO of EcoLek, the makers of Birdeez.

The Santa Barbara based startup grew out of the Technology Management Program and Bren School at UCSB. The group won it’s first startup competition at UCSB’s New Venture Competition in May of this year.

“Santa Barbara is a birding hotspot, with an active Audubon Society, so it is the perfect place for us to get started,” says Mr. Simeon.

Birdeez will be available free on iPhone for a limited time as part of a special DEMO Fall 2012. To find out more about Birdeez visit www.GetBirdeez.com.

“We believe that making bird identification this easy will help everyone get more enjoyment from their time outside. For example, parents and teachers can use Birdeez to teach children about nature and learn more themselves,” says Thomas Kuo, COO co-founder.

About EcoLek

EcoLek LLC was founded at UC Santa Barbara to help people connect to the places where they live. Their slogan is “Learn Your Nature” because connecting to the natural world helps you learn more about yourself. Their first product, Birdeez, is the iPhone app to identify, collect and share birds. To find out more and download your free app, visit www.GetBirdeez.com.

About Demo

Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit demo.com.

All product and company names herein may be trademarks of their registered owners.

Contact:

Jeff Simeon, CEO EcoLek LLC

Birdeez. Every Bird Counts

www.GetBirdeez.com

805-699-6637

Jeff@GetBirdeez.com

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