Malia Mills is celebrating the opening of its newest swimwear boutique at 1026 Coast Village Road in the new Montecito Country Mart (formerly Coast Village Shopping Center, home of Vons Supermarket). “At Malia Mills we strive to make the swimwear experience revolutionary. Everything from shopping for a suit to wearing a suit should be anxiety-free and liberating” says founder Malia Mills.

The company philosophy begins with Love thy Differences™. This is the Malia Mills mantra, meant to encourage women to bring confidence in their unique beauty to the beach and beyond. “At Malia Mills we are passionate about celebrating women. We don’t want to change your look. We want to change the way you look at yourself. Look in the mirror and smile at what you see,” says Mills.

The Malia Mills collection of high-end signature swimwear separates is engineered for sizes 30AA to 40DDD and 2 to 16. According to Mills, “Rare is the woman who is the same size top as bottom. If we had to buy our underwear as sets there would be rioting in the streets!” Malia Mills also offers a complementary collection of high-end ready to wear. Like the company’s signature swimwear, Malia Mills ready-to-wear is known for chic, utilitarian details and luxurious yet functional fabrics. “We create what we want to pack in our dream suitcase so women feel like rock stars whether home or away,” explains Mills.

Each Malia Mills store houses an extensive inventory of swimwear separates carefully constructed to fit and flatter a variety of shapes and sizes. Malia Mills “fit and philosophy” specialists are on hand to show you numerous options for mixing and matching. Imagine having too many fabulous combos to choose from! And to give you another reason to cheer, Malia Mills swimwear and ready to wear collections are lovingly made in America.

In addition to Malia Mills, the store will sell a curated collection of cashmere, jewelry, hats, bags, and more from covetable brands such as Sphere One, Demy Lee, Obakki, 51 Incorporated Patricia Underwood, Lola, Fogal and Annie Costello Brown.

Malia Mills is the first of many new shops and cafes coming to the Montecito Country Mart. The store is open Tuesday through Saturday from 10:00 am to 6:00 pm. “We are thrilled to be spreading our love thy differences love to the women of Montecito and Santa Barbara County!” says Carol Mills, Mills’ sister/business partner.

Malia Mills was founded in 1992 and currently has three stores in New York City, stores in East Hampton and Southampton, and in California in Santa Monica, Larkspur and Newport Beach. In 2005, the company won a first place award for Business Success, Entrepreneurial Success and Contribution to Success for Women within New York City from the New York City Commission on Women’s Issues. In 2008, Malia Mills was inducted into the Council of Fashion Designers of America.


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