Simple® Shoes, a Southern California sneaker company based in Santa Barbara, signs professional surfer and artist Tyler Warren, as a member of its brand advocate team. In addition to an athletic sponsorship, Warren will create art for marketing, consult on product design, and appear in a number of global marketing initiatives for the brand.
“Tyler truly embodies the ‘simple life,’ expressed through his artwork and love of surfing, and our team is incredibly excited to tap into his creativity,” commented Will Pennartz, Simple’s marketing manager. “This isn’t a typical athlete sponsorship though; we are inviting Tyler into the brand for a chance to impart some of his vision and insight onto our sneakers.”
The 24-year-old artist, board shaper, and surfer has exhibited his vintage surf-inspired artwork in Southern California, New York, Honolulu, Tokyo, Sydney, Paris and London, among other cities.
“What initially attracted me to the Simple brand were the shoes, but then I got the chance to learn more about the passionate group of people behind these sneakers that truly care about what they’re doing,” said Tyler Warren. “I’m stoked for the chance to work with this talented group and couldn’t be more excited to one day see someone wearing shoes influenced by my artwork.”
Simple’s brand advocate team will expand in 2011 in conjunction with its 20th anniversary. For more information on Tyler Warren and his artwork, please visit his website.
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Simple® Shoes is a Southern California sneaker company. Simple introduced its iconic shoe, the O.S. Sneaker, in 1991 and has grown to an internationally-distributed shoe brand for men, women and kids. Not your typical sneaker, Simple Shoes are made with sustainable materials such as recycled car tires and organic cotton. For more information, visit Simple on Facebook, Twitter and .
Deckers Outdoor Corporation strives to be a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Teva®, Simple® Shoes, UGG® Australia, TSUBO®, and Ahnu® are registered trademarks of Deckers Outdoor Corporation.