The Walking Company Introduces New Brand, Blog and Social Media

Sierra West Now Available in Stores and Online; Blog Launching in February

The largest retailer of comfort footwear, The Walking Company, announced the launch of a new, exclusive brand of outdoor-inspired casual shoes and boots called Sierra West. Offering outdoor inspired casual shoes and boots with premium technical comfort features, Sierra West styles are now available at The Walking Company’s retail and online stores.

“We are always looking to expand our products to reflect the needs, wants and lifestyles of our customer base. Inspired by the outdoors and loaded with the comfort features our customers expect, Sierra West is a perfect fit for The Walking Company,” said Mike Grenley, senior vice president of merchandising at The Walking Company.

Featuring outdoor-inspired casual styles for everyday wearing, Sierra West footwear boasts comfort technology such as dual-density EVA midsoles for cushion and support, Dri-Lex mesh linings for moisture control, and Agion antimicrobial treatment to help fight odor. Sierra West footwear is made from premium suede and leathers and is accented by distinctive detailing for a fresh, contemporary look.

The Walking Company to Launch Blog, Expand Facebook and Twitter

In an effort to connect more directly and consistently with its customer base, The Walking Company plans to expand its social networking presence through a new blog and on Facebook and Twitter. The social media outlets for The Walking Company will serve as a public forum for discussion between the comfort shoe retailer and its customers.

“As our customer base continues to grow it is a priority for us to maintain familiarity and communication with our customers,” said Michael Walker, vice president of marketing and ecommerce for The Walking Company. “Like us, our customers are passionate about health and intelligent footwear choices. Our blog, Facebook page and Twitter account provide more opportunities for us to dialog with our customers, enabling us to better hear their feedback, their stories and personally address their questions.”

The new blog scheduled to launch in February will share posts about foot health, walking and exercise, travel, fashion, The Walking Company products and the technology behind them, and the latest news from the company. Every post to the blog will be open for discussion through the comments box at the bottom of each post.

The Walking Company Facebook page is open for customers’ to share information, ask questions and review products. Page visitors also have the ability to post photos of their The Walking Company shoes to the page’s wall. Finally, through its Twitter account — @TheWalkingCo — The Walking Company will share relevant information and links to articles about health, exercise, footwear technology, fashion and travel. The Walking Company will announce promotions, sales, and events first through social media.

The Walking Company is a leading independent specialty retailer of high-quality, technically designed comfort footwear and accessories that features premium brands such as ECCO, Dansko, UGG Australia, and Aetrex among many others. These products have particular appeal to one of the largest and most rapidly growing demographics in the United States. The Walking Company operates 212 stores in premium malls across the nation and the company’s online store.


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