This year’s Small Business Saturday is on November 30th, the Saturday after Black Friday during Thanksgiving weekend. On this day, Granada Books is doing its part to raise awareness for Small Business Saturday by inviting renowned local author, T.C. Boyle, to come be a guest bookseller for the day. The Santa Barbara community is invited to visit Granada Books on Small Business Saturday, meet the author, while supporting the nation-wide initiative to Shop Small.

Inspired by a letter written by renowned author Sherman Alexie, T.C. Boyle is helping raise awareness for Granada Books, and support their small business mission to provide diverse books and unique cultural opportunities for readers of all ages, while contributing to the cultural fabric of downtown Santa Barbara. Calling on his peers to step up for independent booksellers, Alexie has sparked a grassroots movement of authors who will spend Small Business Saturday, Nov. 30, working at their local bookstores. ‘The most important thing is that we’ll all be helping independent bookstores, and God knows they’ve helped us over the years,’ the author wrote.

Since 2010, Small Business Saturday has become the day to celebrate the “Shop Small” movement, to drive shoppers to support local merchants across the U.S. This day has become a key annual event for independent booksellers nationwide, as a chance to boost both sales and consumer awareness. Small Business Saturday was supported by President Barack Obama twice over the past two years, with Obama heading to Virginia bookstore One More Page Books this past November.

For more information on Small Business Saturday at Granada Books with T.C. Boyle, call (805) 845-1818 or follow them on Facebook

Granada Books’ Mission

To provide a community resource for books and gifts for readers and writers of all ages; to contribute to the cultural fabric of downtown Santa Barbara through partnerships and an active schedule of programs; to respond to individual and community literary needs with a staff of knowledgeable and passionate booksellers; to offer a space where ideas, issues, and innovations can be shared and presented for the Santa Barbara community, and to honor and serve our clientele with respect.


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