Healthcare delivery and access are in the midst of a turbulent transformation. With all that is changing on a state and national level, Visiting Nurse & Hospice Care recognizes the need to educate and inform local communities on the state of healthcare in Santa Barbara County, and explore how these changes affect patients, constituents, and the public community at large. On Tuesday, March 18, at The Fess Parker, VNHC presents the inaugural PHorum: Perspectives in Healthcare, an event designed to bring key leaders from various sectors of the Santa Barbara healthcare community together to present their perspectives on issues affecting healthcare in Santa Barbara County.

“Healthcare is a major industry employer in Santa Barbara County, employing seven percent of the county’s workforce,” shared Lynda Tanner, CEO of VNHC. “The goal of The PHorum, designed as an annual Healthcare Industry Forecast, is to present relevant, timely information and developments regarding healthcare delivery and related critical issues important to the people of Santa Barbara County.”

Esteemed panelists for this special inaugural event on March 18 include Bob Freeman, CEO of CenCal Health, Edward S. Bentley, MD, Physician, Santa Barbara Gastroenterology Medical Group, Fred Kass, MD, Medical Director of Research and Wellness Cancer Center Santa Barbara with Sansum Clinic, Kurt N. Ransohoff, MD, CEO and Chief Medical Director at Sansum Clinic, Ron Werft, President & CEO of Cottage Health System, and Lynda Tanner, RN, MSN, CEO of Visiting Nurse & Hospice Care. Michael Bordofsky, MD, Medical Director at VNHC will be the panel moderator. The panelists will share their various perspectives on change within the industry, discuss challenges, opportunities, and explore striations within the community’s healthcare needs.

“At VNHC, we recognize the important role community education plays in the health and well being of individuals and families,” added Tanner. “The PHorum is an important opportunity for us to provide this kind of education as a community benefit, and to further establish ourselves as a key resource for answers the community seeks pertaining to their healthcare.

The program will include a wine and cheese reception, a panel discussion with Q & A, as well as the VNHC Community Partners in Excellence Awards. This year’s honorees are Maravilla and the Hospitalists Program at Sansum Clinic. This special event is open to the public and will be held from 5:30pm – 7:30pm at The Fess Parker, Reagan Room, 633 E. Cabrillo Boulevard, Santa Barbara, CA 93103. There is no charge to attend, however, registration is required and seating is limited. RSVP by March 11th at or call 805-690-6261.

Visiting Nurse & Hospice Care is the area’s leading nonprofit provider of comprehensive in-home health care. The mission of Visiting Nurse & Hospice Care is to provide high quality, comprehensive home health, hospice and related services necessary to promote the health and well-being of all community residents, including those unable to pay. It serves the greater Santa Barbara area, and Santa Ynez and Lompoc Valleys. Established in 1908, Visiting Nurse is one of Santa Barbara’s oldest nonprofit organizations. For more information on Visiting Nurse & Hospice care, click here or call (805) 965-5555.


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