New Noise Panels

Breakdown of Discussions at S.B. Music Conference

FRI., NOV. 5

It’s Not Easy Being Green

Explore what the music industry is doing—or should be doing—to help offset live touring waste, and what the industry is currently doing in a broader sense, as well. 10am.

Apps, the Cloud, New Distro & Why We Should Care

Experts share how they see digital music expanding into “the cloud” and what devices they think will win over consumers. 11am.

Agents, Promoters, Touring & Live Music

Practical things bands can do to book their own tours, contact clubs, and get an agent. Also learn how technology has helped this process and what resources are available. 12:30pm.

Know Your Rights

Brian Mencher, Esq. will discuss the legal aspects of the business of music, songwriting, and music publishing in this three-part series. For more info, visit 1:30pm.

Film & TV Licensing

Industry vets talk film and TV licensing and how your band or brand can get in on the action, and the ways music supervisors, publishers and artists work together to create what you hear coming out of Hollywood. 3pm.

SAT., NOV. 6

Hey I Wrote That!

Panelists discuss the songwriting process and how to have your songs make you money. 10am.

Trans Continental Hustle

Things your band or brand should be doing right now to get the most listeners. Also record labels (major, indie, diy), development deals, and shopping your band. 11am.

How Social Networks Have Changed Music

Find out how Facebook, Twitter, Squarespace, etc., have changed the music industry, and how they have affected marketing, touring, and fan outreach. 12:30pm.

Why It’s Actually Punk Rock To Market Yourself & How To Do It

Topspin CEO Ian Rogers discusses how digital media and marketing are taking over the music industry one fan at a time. 1:30pm.

The Shape of Punk to Come

Warped Tour owner/founder Kevin Lyman shares how he made a punk rock show into one of the biggest and longest running music tours in America. Plus marketing, the current state of the music business, and where the Vans Warped Tour fits in. 3pm.


Panels run Friday-Saturday, November 5-6, 10 a.m.-4 p.m. All panels take place in the Riviera Ballroom at the Canary Hotel (31 W. Carrillo St., 884-0300). For a complete list of panelists, moderators, and event descriptions, visit


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