The presentation and reception will be held at the Canary Hotel, 31 W. Carrillo St., from 5:30 to 7:30 p.m.

“Communication isn’t the message you send, but the response you get,” says Redd, a dynamic executive with experience in non-profit, corporate, mental health and communications fields.

Redd calls on 35 years of experience to offer her perspective on improving communication in personal and professional settings. During her talk, Redd will share tips for communicating:

• In the digital age – for those who want their voice to be heard amid the tidal wave of electronic communication and hyper-speed, instant expectations.

• With the opposite sex – for those who wonder if men and women even share the same language.

• With comfort and conviction – for those who may prefer being in the casket to delivering the eulogy.

A native of Atlanta, Ga., Redd is the owner and CEO of Crisis Navigation Executive Coaching, Santa Barbara, where she provides guidance to senior executives and other professionals experiencing personal trauma or workplace crisis. Her coaching methods include targeted application of brief intervention skills to enable leaders to regain personal effectiveness and the capacity to move forward.

After receiving her doctoral degree, Redd specialized in work with terminally ill children and their families. As a captain in the U.S. Air Force, she developed the first Human Development Center dedicated to stress reduction and crisis intervention.

In addition to business ownership and corporate management, she formerly directed two non-profit organizations and a foundation in California before turning her attention to executive coaching and professional speaking. She has a coaching certification from the Hudson Institute, Santa Barbara, and completed training with the National Speakers Association in Los Angeles. She has been a candidate for the Santa Barbara City Council and has served on numerous boards and public service committees

Tickets for the event may be purchased in advance until noon Oct. 31, $10 for students and members, $25 for guests, or at the door, $20 for students and members, $35 for guests. Refreshments will be served.

The Association for Women in Communications is the only professional organization in the U.S. that represents all fields of the communications industry, including marketing, public relations, broadcasting, publishing, editorial, graphic design, photography, online media and corporate communications.

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