Hotel Oceana on Cabrillo Boulevard will officially become Hotel Milo on 5/1 as part of a new branding plan. The new name pulls from the history of Santa Barbara’s hotel industry; Milo Potter was the first hotelier in the city and opened his location in the same spot where Hotel Oceana is located now. Hotel Milo is the first West Coast location for the Independent Collection, which has hotels scattered across the East Coast. According to the company’s vice president, Foiz Ahmed, the name change intends to tie together nostalgic Santa Barbara with its more recent and unique attractions such as the Funk Zone.


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